Alexa may answer your questions with ads soon • TechCrunch

Amazon wants Alexa owners to buy more things. This is the clear motivation behind the new Alexa feature announce Today at Amazon’s Accelerate conference called Customers Ask Alexa, which lets brands submit answers to common questions such as “How do I remove pet hair from my carpet?” and “How do you remove foul odors from soil stains?” Previously, Alexa provided general tips from the web and Other sources In response to such inquiries. But customers asking Alexa turns the answers into product sites.

“Brands registered with the Amazon Brand Registry will see the new Ask Alexa customer feature in Seller Central, where they can easily discover and answer frequently asked customer questions using self-service tools,” Amazon explains in a blog post. Sponsor or pay for the feature. “Customers Ask Alexa will be available to shoppers via the Amazon search bar in late 2022 and via Echo devices in mid-2023.”

Is this desirable? For sellers, perhaps. For Alexa users…maybe not. I, for example, don’t want to be bombarded with ads every time a random question about a home business pops up. Amazon says that all answers provided by the brand will be subject to content moderation and quality checks and that the program will only be invited to start (in October 2022) before a wider roll out in 2023 in the US but I can’t say I have a lot of faith, companies won’t try Hijack the answers to the most frequently asked questions, and search for a niche in the homes of Alexa users.

Customers ask Alexa for compatibility with another feature a statement Today at Accelerate, Tailored Audiences, which will allow sellers and brands on Amazon to send marketing emails directly to customers. Bloomberg is right Notes This can be counterproductive—especially if those same brands are aggressively pushing their products to customers, ask Alexa.

Customers ask Alexa

Image credits: Amazon

In any case, it seems unlikely that placing unwanted products will increase Alexa-led sales in the Amazon marketplace. Historically, tens of millions of Alexa users around the world would hate to make purchases with their votes, with stats from an e-marketer. exploratory study It shows that only 10.8% of customers used Alexa to shop online in 2020.

Low absorption – interest fades On Alexa in general – that hasn’t stopped Amazon from making more use of Alexa-powered products as an advertising medium. In 2021, the company launched interactive audio ads on the Amazon Music-supported ad tier, which is enabled by default on supported Echo devices, allowing listeners to add ad items to their Amazon carts by saying “Alexa, add to cart.” Amazon also started recently Partnership With brands running promotions as static images on Echo devices, displaying them during “ambient use” and alternating with content such as weather, recipes, sports and news.

To attract higher bids from advertisers, Amazon uses personal voice data – a fact that not all users may feel comfortable with. according to Report Posted in April – Key details confirmed by Amazon official speaker To The Verge – Amazon and third parties including advertising and tracking services collect data from owners’ interactions with Alexa through speakers, televisions, and other devices.