As Samsung continues to move ahead and push foldable devices as the next big thing in mobile technology, many people have been wondering if Apple is also working on a foldable iPhone. At this point, Apple is four years behind Samsung and other OEMs that have been working on foldable phones, and this begs the question: Is Apple waiting too long to make a foldable phone?
As we’ve seen many times, Apple is running on its own schedule. It often offers the features of Android phones been for years (Opens in a new tab) – Offer something innovative from time to time like dynamic island (Opens in a new tab) or SOS emergency satellite communication (Opens in a new tab) He usually presents them as if they did not exist in the past.
They won’t be able to do it with something obvious physical like a foldable phone, but there’s no doubt that Apple will make huge waves when In the end It releases its first folds. But will it really matter by the time they move around, and will Apple users care?
Great artists steal
When the iPhone was first announced, it promised a revolutionary experience unlike any smartphone that came before it. Apple didn’t invent the smartphone re-invention This, in the words of Steve Jobs himself.
At the time, many critics questioned whether or not the phone would ever release. After all, he couldn’t even record video, and Jobs’ running in smarter programs didn’t extend to what’s built into the phone – there were no apps you could install, though other smartphones offer that option.
In furtherance of this idea, the iPhone didn’t invent the modern touchscreen aesthetic. In fact, that honor goes to LG Prada, which was launched the year before in 2006 and not only did the current standard look of a full-screen smartphone without a keyboard, but also launched capacitive touch technology on the market.
But LG’s poor marketing was no match for Apple’s ingenuity. Plus, the obvious user interface improvements that shipped with the iPhone — along with Jobs’ usual penchant for words like “revolutionary” and “magical” — helped catapult Apple’s product forward in a way that others haven’t, even if it wasn’t the case. . The first product of its kind in every way.
More than a decade later, Samsung introduced the world’s first commercially available foldable phone. While it didn’t offer a fundamental improvement to the user interface or some revolutionary software features to claim its name, it did offer something consumers hadn’t been able to buy before: glass that could bend without breaking.
Just as with displays over the years, Samsung has created ultra-thin glass that gives designers a new way to present a full screen phone without the added bulk that comes from the size of a modern smartphone.
But, since Samsung clearly “borrowed” from Apple’s UI innovations over a decade ago, it’s entirely possible that Apple will “borrow” Samsung’s screens and foldable technology when it finally announces a foldable iPhone sometime in the future.
The difference this time around is that Samsung is winning, regardless of who ultimately crowned the victor in the foldable phone wars. That’s because Samsung makes nearly every foldable screen you’ll find on the market today — except for BOE Display, a Chinese company that makes foldable screens for the Motorola Razr and Huawei foldable devices.
TCL and Royole – two other foldable display manufacturers – have yet to offer any type of successful consumer product with a foldable screen. From what we know, that hasn’t changed any time soon.
Will Apple reinvent the foldable phone?
History often repeats itself, and it makes sense to ask whether or not Apple will do it re-invention The foldable phone when it is finally launched in the future. So what is taking so long and will Apple be late to make a difference?
I spoke with Ben Bajarin, CEO and Principal Analyst at Creative Strategies in California, who said he believes “Apple is still working on technical issues around this product and won’t release anything until they believe it’s above the quality bar on all levels.”
If I had to guess, I’d say Apple is probably waiting until the screen wrinkle is either nearly non-existent or completely gone. After all, we have already decided that the current generation of Samsung is foldable Incredibly powerful (Opens in a new tab) And can withstand it Hundreds of thousands of folds (Opens in a new tab) Before you need some TLC.
“As patents come out on this form factor from Apple, it shows that they are exploring it, but they likely think the technology and the market are not ready yet,” Bajarin says.
Last year we saw Samsung’s biggest ever increase in sales, thanks mostly to the Galaxy Z Flip 3 and this year Galaxy Z Flip 4 (Opens in a new tab) More units to be sold. Samsung sold about 10 million foldable devices last year. While this is a drop in the bucket compared to a total of 235.7 million Samsung phones Sold in 2021 (Opens in a new tab)which is almost half the number of Galaxy S21 phones they sold, which makes the number even more impressive in context.
However, Samsung’s best-selling line is the Galaxy A series, which is often listed Best cheap Android phones (Opens in a new tab) every year.
In comparison, Apple sold 233 million iPhones in 2013, and the top five models were quality phones with higher price tags and higher profit margins.
I asked Bajarin if profit margins could be what’s stopping Apple from launching a foldable device right now, but he didn’t think so, saying “Not necessarily, they can charge enough for something like that if they want to keep their margins. I think the main issue is.” is that they don’t think the technology or experience is ready for the mass market yet.”
After all, if Samsung can get nearly $2,000 for the most premium foldable, Apple certainly can.
Better late than never
In many ways, being late to a party in the tech realm isn’t a bad thing. You give other companies time to work out their kinks – literally in some cases – and you emerge as a champion when you deliver a product right the first time.
It’s entirely possible that people wouldn’t consider foldable phones to be fragile if Samsung pulled them right out of the gate. If you remember, the first generation Galaxy Fold had serious durability issues, and it was recalled and eventually replaced with a better product. But that first impression is what lasts in people’s minds, and Samsung has had to do a lot of repair work over the past four generations to ensure foldable devices are ready for real life.
When Apple finally releases a foldable iPhone – and it certainly will – sales will surely outpace any foldable phone before it. Apple may not have the largest phone market share in the world Just 233 million of the 1.39 billion units sold in 2021 — but it has the single largest volume of premium phone sales of any company, and that’s exactly the foldable phone right now. Excellent device.
As Bajarin says, “Apple’s customers are very loyal because they have one of the most loyal customer bases of any company.” When the foldable iPhone hits, it will be a huge hit, and that’s all that has to be said about it.